Princess Jay Biography

Introducing Princess Jay, the rising American YouTube star, athlete, and singer known by her online pseudonym, Jaylene Okunola. Hailing from Houston, Princess Jay is a captivating half-Nigerian, half-American talent. With over 25 million views on her YouTube channel, she captivates her audience with hair tutorials, vlogs, and relationship talks. On TikTok, her channel unique.jayy has amassed over a million likes and more than 41 thousand fans. Not only is she a content creator, but Princess Jay is also in a relationship with Kuba, a boy from Washington, D.C., who frequently appears in her videos. To support her brand, fans can find her merchandise available on her own website.

Quick Facts

  • Boyfriend: Kuba
  • Also Known As: Jaylene Okunola
  • Age: 20 Years, 20 Year Old Females
  • Born Country: United States

Early Life

Jaylene Okunola, popularly known by her online pseudonym, Princess Jay, was born on July 7, 2003, in Houston, Texas, United States of America. She has two siblings, a brother and a sister. While her mother is from Washington, D.C., U.S., her father is from Nigeria. Princess Jay played track and field in high school and is also a budding singer.

Career: Her Rise on YouTube

Princess Jay began her career on social media through YouTube. Her YouTube channel, Princess Jay, has earned more than 395 thousand subscribers and more than 25 million views to date. She had launched the channel on April 17, 2014. Her videos usually consist of vlogs, beauty and hair tutorials, fashion advice, and talks on relationships. She also promotes some brands such as Fashion Nova through her videos.

She featured her siblings in a spicy noodle challenge video that was posted on her channel in June 2018. Two of her most-viewed videos are “Top Knot Bun on Very Thick 4C Hair” and “Spirit Week Vlog.” Some of her other noteworthy videos are “24HR GLOW UP CHALLENGE!! ft. juliahair” (1.3 million views), “GET CUTE WITH ME TO GO NOWHERE |QUARANTINE GLOW UP|,” “Quarantine Week In My Life (YOUTUBER EDITION),” and “THE TRUTH…DO WE DATE? Q&A WITH MY BF?!”

Her TikTok channel, unique.jayy, has gained over 1.2 million likes and more than 41.5 thousand fans. Princess Jay is known as princessjayjayj on Snapchat and as princessjaylene1 on Dubsmash. Her Instagram account, itssbaby.jayy, has gained over 1.3 thousand followers. Her Instagram bio describes her as a “natural hair influencer.”

In March 2020, Princess Jay spoke at the 3rd Annual G.E.M.S Summit, along with journalist Anna-Lisa Gayle, at the KIP DC College Preparatory. G.E.M.S. stands for “Girls Embracing their Magic and Strength.” In March 2019, she posted a picture of her parents and wished her mother a happy international women’s day. Her caption stated “Think like a queen. A queen is never afraid to fail.”

Her Twitter account, ohhthatsjaay, launched on October 2016, has gained over 4 thousand followers to date. She has a personal website,, where she sells her brand of masks, sweatshirts, and other merchandise on The Princess Store, the shop on her website. She calls her fans “jaybabies.”


Princess Jay began dating her boyfriend, Kuba, in July 2020. In fact, her boyfriend had a crush on her for a long time, since the initial years of high school. They ended up dating when she was in her freshman year. Kuba is from Washington, D.C. Answering a fan query about what he did not like about Jay, Kuba once stated that he disliked the fact that she was proud. However, he also described her as “goofy,” “energetic,” and “headstrong.” Kuba likes her smile and eyes, while Jay likes Kuba’s “entire package.”

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